4 SHIFTS OF SOCIAL CHANGE
Increasing Awareness and Engagement: Programs that call attention to or reframe attitudes, norms and behaviors. The community sees the issue differently as a result of your work. A critical mass is reached to bring attention, influence views and/or increase engagement.
Changing Individual/Community Behavior: Programs that enable individuals and/or the community to do things differently. For example: building a sense of empowerment that results in a long term improvement for women and girls.
Changing Institutions, Policy and Systems: Programs that result in changes in organizational, local, regional, national or international policy or practice. For example: specific laws and/or institutional systems change.
Reallocating Power and Resources: Programs that enable or cause social, economic, or political shifts to women and girls. For example: equal opportunity in the workplace or increased political presence.Adapted from Clohesy Consulting’s “A System of Social Change”